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Sports PR & Management

My name is Taj aka Topcat. I studied Industrial Desgin & Technology but fell in love with Graphic Design. Born & bred in London with a career history ranging from Retail sales to the Civil Service. I’m big on DIY projects from car mechanics to gardening. A disciplined cyclist, perpetual student of design, compulsive buyer of power & hand tools and now retired indoor 5 a-side legend.

It was the mid 90’s and I’d found my 1st job. Within two years I gained a promotion and built a reputation as a strong team player. I was the go to guy at work for getting things done, I’d arrange 5 a-sides after work and maintained excellent working relationships with all staff, from the cleaners to the Managing Directors. As a result my colleagues gave me the nickname Topcat, which I now use as a personal benchmark for maintaining & conducting professional relationships with colleagues and clients.


Past awards from 3M & The British Promotional Merchandise Association (BPMA) in consecutive years included prize money & invites to 3M’s flagship HQ in Bracknell. The BPMA, Pepagon and Marks & Spencer exhibited my concepts at trade shows in the UK & Hong Kong with additional industry press coverage. Sat nav giants TOM TOM awarded me 5th out of 147 entries just missing out on the final 4 and a trip to their Dutch headquarters.

"Generating ideas is my core strength"

With so many ideas and not enough time to execute them, I like to collaborate with other creatives if a project has business potential.

"As a fan of start ups, collaborating is a great way for creatives to achieve business success"

Work ethic

Why choose me?

Designing involves context. Creatives who have a greater knowledge of or empathy with certain contextual issues excel in creative thinking.


As a designer my mantra is: DIVERSE context = BETTER ideation = GREAT campaigns = MORE revenue! 


My desire to secure sustained contracted work is secondary to my primary goal of empowering my clients to gain self reliance once I have executed thier design brief. A truly satisfied client adds value to my work by nurturing and maintaining it. This unselfish attitude has in the past led some clients to offer me partnering roles in their companies, as they value the integrity and transparency of my work ethic.

Clients benefit from diverse & time efficient care & assistance from me, unlike many large management agencies who rely on junior account executives. With my vast contextual & creative thought processes, I sometimes spend less time on research which allows me to be responsive to clients, saving them time & money.

This means

Design awards

www.whitepcock.com | 2014 All rights reserved | e: info@whitepcock.com

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